Reflect on your Reflection is a fictional event, designed for Dutch luxury department store de Bijenkorf in collaboration with The School of Life.
Offering workshops, lectures and breathing space to the overworked FOMO generation. Ambitious, young adults between 25 and 35 years old, that are just starting their careers. But whom are suffering from stress and burn-outs in a digitalised society, that demands 24/7 (digital) availability, a busy social life and has little stable job opportunities.
Reflect on your Reflection wants to encourage self-reflection, looking at yourself and society in a new and different way. Rethinking your life choices and maybe even changing your way of life for your own inner peace and happiness.
The event is presented in a concept book, which is a reflection of how the campaign will manifest itself in the department store. The concept book includes an event space, campaign images and video, shopping windows and a plan of workshops and lectures.
Concept, styling and videography/ Lisa Bernson
Photography/ David Jonathan
Edit/ Ernst Bernson
Hair and make-up/ Mandy Nijland
Models/ Maurizio at Elite and Anne at Touché Models